Ecommerce Leader

Empowering Teams to Seek Opportunities,

Grow and Learn Together.

Hello

I'm Halee and this is Captain

I have spent the last 8 years of my career managing a portfolio of clients and collaborating across all functional areas to achieve and exceed our revenue and profitability goals. My passion is growing future leaders and helping teammates stay curious and iterate daily.

Let's Chat

ECOMMERCE IS A HOLISTIC CHALLENGE

IT TAKES TEAMWORK TO SUCCEED

Every day is different, and if you aren't learning together and testing new things, it's going to be tough to win long-term.

What I do

MENTORSHIP

COLLABORATE

MENTORSHIP

Spearhead the development and implementation of an internal mentorship program, designed to foster professional growth and enhance organizational talent through structured guidance and support

DAY-TO-DAY

COLLABORATE

MENTORSHIP

Oversee the e-commerce presence for 10-20 brands across diverse categories, including food and beverage, beauty, haircare, consumer electronics, accessories, and home improvement.

COLLABORATE

INTERN PROGRAM

I coordinate cross-functionally with members from the finance department, operations, logistics, demand planning, marketing and content development and executive level.

INTERN PROGRAM

STRATEGIC VISION

INTERN PROGRAM

Direct and oversee the execution of an internal mentorship program initiative, aimed at fostering employee development and enhancing organizational talent through strategic guidance and structured support.

STRATEGIC VISION

It takes more than a single campaign to succeed on Amazon or in retail. I come in alongside the team to develop plans to achieve short term KPIs but also what the long-term outlook of the business will be.

PROFITABILITY

STRATEGIC VISION

Hitting your topline revenue numbers is great, but if you are losing money every month due to Amazon chargebacks, FBA fees, or poor performing ad campaigns then we've got a problem. The opportunity starts with where we are today and that sets the tone for where we go tomorrow.

Beauty Brand - Global Amazon Launch

104% Overseas YoY Growth

500+M Amazon Advertising Impressions

We have outpaced our forecasts and revenue growth, achieving an 88% increase in the UK and 153% in Australia, while scaling operations and maintaining brand integrity and profitability.

500+M Amazon Advertising Impressions

We have boosted the brand's Amazon presence with over 500 million ad impressions worldwide, strategically positioning the brand at the forefront of its markets and driving high engagement without ever using DSP.

96% FBA In-Stock Rate

500+M Amazon Advertising Impressions

66% Lower than Category Return Rate

Despite the dynamic nature of Amazon, We have maintained an impressive FBA In-Stock Rate of over 96%. This success stems from an expertise in demand planning and efficient forecasting, ensuring a healthy stock position for an extensive product catalog.

66% Lower than Category Return Rate

We significantly enhanced customer satisfaction by achieving a low return rate of 1.71%. This success reflects the brand's quality, appeal and our expertise in optimizing Amazon product listings and ensuring exceptional packaging to minimize damages.

12.7:1 ROAS

66% Lower than Category Return Rate

1M+ Units Shipped Worldwide

We were able to achieve an average 20% YoY revenue growth across these three regions in revenue and boost our product rankings in the categories to become top 50 sellers.

1M+ Units Shipped Worldwide

66% Lower than Category Return Rate

1M+ Units Shipped Worldwide

We were able to sustain our business growth by efficiently managing the supply chain complexities through the process.

Celebrity Drinking Game

We came on board to help a celebrity relaunch their drinking card game on Amazon. By optimizing listings, getting them placed in the right categories, and building a profitable and scalable operations model with demand planning support. We grew this brand in 90-days from $30K in revenue to $500k all with limited on-sit

Home Run

College World Series Campaign

Managed all aspects of the ecommerce experience on Amazon and D2C. Including advertising, operations, day-to-day management, email and strategy. Overhauled their brand identity and created an entirely new website from the ground up.

Ecommerce Leader

Hello

I'm Halee and this is Captain

ECOMMERCE IS A HOLISTIC CHALLENGE

IT TAKES TEAMWORK TO SUCCEED

What I do

MENTORSHIP

COLLABORATE

MENTORSHIP

DAY-TO-DAY

COLLABORATE

MENTORSHIP

COLLABORATE

COLLABORATE

INTERN PROGRAM

INTERN PROGRAM

STRATEGIC VISION

INTERN PROGRAM

STRATEGIC VISION

STRATEGIC VISION

STRATEGIC VISION

PROFITABILITY

STRATEGIC VISION

STRATEGIC VISION

CASE STUDIES

Beauty Brand - Global Amazon Launch

104% Overseas YoY Growth

500+M Amazon Advertising Impressions

500+M Amazon Advertising Impressions

500+M Amazon Advertising Impressions

500+M Amazon Advertising Impressions

500+M Amazon Advertising Impressions

96% FBA In-Stock Rate

500+M Amazon Advertising Impressions

66% Lower than Category Return Rate

66% Lower than Category Return Rate

66% Lower than Category Return Rate

66% Lower than Category Return Rate

12.7:1 ROAS

66% Lower than Category Return Rate

1M+ Units Shipped Worldwide

1M+ Units Shipped Worldwide

66% Lower than Category Return Rate

1M+ Units Shipped Worldwide

Celebrity Drinking Game

Home Run

College World Series Campaign

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