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Ecommerce Consulting and Leadership

Empowering teams to seek opportunities in the eCommerce landscape, grow together, and learn through initiatives like our mentorship program, all while leveraging Amazon advertising strategies.

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Hello

I'm Halee and this is Captain

Over the past 8 years of my career, I have managed a diverse portfolio of clients while collaborating across all functional areas to achieve and exceed our revenue and profitability goals. As an ecommerce leader, my passion lies in growing future leaders through a robust mentorship program and helping teammates stay curious and iterate daily.

Let's Chat

ECOMMERCE IS A HOLISTIC CHALLENGE

IT TAKES TEAMWORK TO SUCCEED

Every day in the world of Amazon advertising is different, and if you aren't learning together and testing new things through a mentorship program, it's going to be tough to win long-term as an ecommerce leader.

What I do

MENTORSHIP

COLLABORATE

MENTORSHIP

Spearhead the development and implementation of an internal mentorship program that not only supports professional growth but also helps establish you as an ecommerce leader, enhancing organizational talent through structured guidance and support, much like successful strategies seen in Amazon advertising.

DAY-TO-DAY

COLLABORATE

MENTORSHIP

As an ecommerce leader, oversee the e-commerce presence for 10-20 brands across diverse categories, including food and beverage, beauty, haircare, consumer electronics, accessories, and home improvement, while also implementing effective Amazon advertising strategies and participating in a mentorship program.

COLLABORATE

INTERN PROGRAM

I coordinate cross-functionally with members from the finance department, operations, logistics, demand planning, marketing, and content development, as well as with executive level teams, to enhance our Amazon advertising strategies and support our ecommerce leader initiatives, all while contributing to our mentorship program.

INTERN PROGRAM

STRATEGIC VISION

INTERN PROGRAM

Direct and oversee the execution of an internal mentorship program initiative, aimed at fostering employee development and enhancing organizational talent through strategic guidance and structured support, which is essential for any ecommerce leader looking to leverage Amazon advertising for growth.

STRATEGIC VISION

Succeeding on Amazon or in retail requires more than just a single campaign. As an ecommerce leader, I collaborate with the team to create strategies that not only meet short-term KPIs but also outline the long-term vision of the business. Additionally, I emphasize the importance of a mentorship program to foster growth and innovation.

PROFITABILITY

STRATEGIC VISION

Hitting your topline revenue numbers is great, but if you are losing money every month due to Amazon chargebacks, FBA fees, or poor performing ad campaigns, then we've got a problem. As an ecommerce leader, it's crucial to address these issues, especially when considering the impact of Amazon advertising on your bottom line. The opportunity starts with where we are today, and that sets the tone for where we go tomorrow, which is why our mentorship program can help guide you through these challenges.

Beauty Brand - Global Amazon Launch

104% Overseas YoY Growth

500+M Amazon Advertising Impressions

We have outpaced our forecasts and revenue growth, achieving an 88% increase in the UK and 153% in Australia, all while establishing ourselves as an ecommerce leader. Our success is complemented by effective Amazon advertising strategies, and we continue to scale operations through our mentorship program, maintaining brand integrity and profitability.

500+M Amazon Advertising Impressions

We have enhanced the brand's Amazon advertising strategy, achieving over 500 million ad impressions globally. This approach has strategically positioned the brand as an ecommerce leader in its markets and driven high engagement, all without ever utilizing DSP. Our success is also supported by our mentorship program, which guides brands in maximizing their online presence.

96% FBA In-Stock Rate

500+M Amazon Advertising Impressions

66% Lower than Category Return Rate

Despite the dynamic nature of Amazon, we have maintained an impressive FBA In-Stock Rate of over 96%. This success as an ecommerce leader stems from our expertise in demand planning and efficient forecasting, which ensures a healthy stock position for an extensive product catalog. Additionally, our mentorship program enhances our strategies, further driving our success in Amazon advertising.

66% Lower than Category Return Rate

We significantly enhanced customer satisfaction by achieving a low return rate of 1.71%. This success reflects the brand's quality and appeal, showcasing our expertise in optimizing Amazon product listings and our commitment as an ecommerce leader. Additionally, our mentorship program ensures that we maintain exceptional packaging to minimize damages.

12.7:1 ROAS

66% Lower than Category Return Rate

1M+ Units Shipped Worldwide

We leveraged Amazon advertising to achieve an average 20% YoY revenue growth across these three regions and enhance our product rankings in the categories, allowing us to become top 50 sellers as an ecommerce leader, thanks in part to our mentorship program.

1M+ Units Shipped Worldwide

66% Lower than Category Return Rate

1M+ Units Shipped Worldwide

We were able to sustain our business growth as an ecommerce leader by efficiently managing the supply chain complexities through the process, which is further supported by our Amazon advertising strategies and a mentorship program.

Celebrity Drinking Game

We came on board to help a celebrity relaunch their drinking card game on Amazon. By utilizing Amazon advertising to optimize listings, placing them in the right categories, and building a profitable and scalable operations model with demand planning support, we positioned ourselves as an ecommerce leader in this niche. Through our focused strategies and mentorship program, we grew this brand in just 90 days from $30K in revenue to $500K, all with limited on-site involvement.

Highly rated #1 bestseller in Drinking Games with over 2,000 recent purchases.

Colorful Jevo shot cups arranged with confetti, promoting shots for any occasion.

Home Run

College World Series Campaign

As an ecommerce leader, I managed all aspects of the ecommerce experience on Amazon, including Amazon advertising, operations, and day-to-day management. I also oversaw email strategy and implemented a comprehensive mentorship program. Additionally, I overhauled their brand identity and created an entirely new website from the ground up.

Ecommerce Consulting and Leadership

Hello

I'm Halee and this is Captain

ECOMMERCE IS A HOLISTIC CHALLENGE

IT TAKES TEAMWORK TO SUCCEED

What I do

MENTORSHIP

COLLABORATE

MENTORSHIP

DAY-TO-DAY

COLLABORATE

MENTORSHIP

COLLABORATE

COLLABORATE

INTERN PROGRAM

INTERN PROGRAM

STRATEGIC VISION

INTERN PROGRAM

STRATEGIC VISION

STRATEGIC VISION

STRATEGIC VISION

PROFITABILITY

STRATEGIC VISION

STRATEGIC VISION

CASE STUDIES

Beauty Brand - Global Amazon Launch

104% Overseas YoY Growth

500+M Amazon Advertising Impressions

500+M Amazon Advertising Impressions

500+M Amazon Advertising Impressions

500+M Amazon Advertising Impressions

500+M Amazon Advertising Impressions

96% FBA In-Stock Rate

500+M Amazon Advertising Impressions

66% Lower than Category Return Rate

66% Lower than Category Return Rate

66% Lower than Category Return Rate

66% Lower than Category Return Rate

12.7:1 ROAS

66% Lower than Category Return Rate

1M+ Units Shipped Worldwide

1M+ Units Shipped Worldwide

66% Lower than Category Return Rate

1M+ Units Shipped Worldwide

Celebrity Drinking Game

Home Run

College World Series Campaign

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